Outsourced Sales Development: The SDR Work, Done for You
We find your ideal prospects, reach out by email and LinkedIn, follow up, handle the replies and book qualified meetings on your calendar. Your salespeople just sell.
Try any service risk free.
Hiring SDRs is slow, costly and risky
A sales development rep (SDR) finds prospects, starts conversations and books meetings for your closers. It’s an important job, but building it in-house is hard:
- You have to recruit, train and manage the rep, then replace them when they leave.
- You also pay for the lists, email tools and software they need.
- It can take months before a new rep books meetings regularly.
- Founders and senior salespeople often end up prospecting themselves, which takes time away from closing.
What our outsourced sales development team does
- Defines your ideal prospect. Together we build your Ideal Prospect Profile: company size, industry, job titles and more.
- Builds your lists by hand. Hand-picked contacts that match your profile.
- Runs outreach. Cold email and LinkedIn outreach campaigns, written by our copywriters.
- Follows up. Follow-up messages go out automatically.
- Handles replies. We forward replies to you or manage them for you, depending on your package.
- Books the meetings. Qualified prospects are scheduled on your calendar (where your package includes meeting booking). See appointment setting.
In-house SDR vs outsourced sales development
| In-house SDR | RocketFuel | |
|---|---|---|
| Time to start | Recruiting and training first | Campaigns built within the first two weeks |
| Who does the work | One person | A team of strategists, copywriters and email marketers |
| Lists and tools | Bought separately | Included: list building, marketing automation and CRM |
| If it doesn’t work | Rehire and start again | 100% satisfaction guarantee; risk free to try, month to month |
A fractional SDR team, not a single hire
Not every company needs, or can keep busy, a full-time SDR. With RocketFuel you get the output of a sales development function as a monthly service.
How outsourced sales development works with RocketFuel
- Strategy call. We learn your offer, your best clients and your sales process.
- Targeting and lists. We build your Ideal Prospect Profile and your lists.
- Campaign build. We write the messages and set everything up within the first two weeks.
- Outreach and replies. Campaigns go live; we follow up and handle replies.
- Meetings. Qualified prospects land on your calendar. Your team runs the call and closes.
Risk free to try, and month to month
You can try any service risk free, and we work month to month, because the only way we keep a client is by getting results.
What is outsourced sales development?
It’s when an outside team does the work of a sales development rep: finding prospects, reaching out, following up and booking meetings for your closers.
What is SDR as a service?
The same idea, sold as a monthly service. You get the meetings without hiring, training or managing a rep.
What’s a fractional SDR?
Part of a sales development team’s time, rather than one full-time hire. It suits companies that need a steady flow of meetings but not a full-time role.
Will I get a dedicated rep?
Yes. Each client gets 2 dedicated people, backed by our wider team.
Get the meetings without the hire
Book a short call. We’ll look at your offer and your market and tell you honestly if outsourced sales development is a fit.
Book a Call →Try any service risk free