Lead generation is an essential part of the sales process for any B2B company. These tools can help you find and nurture potential leads, ultimately leading to increased sales and revenue.
In this article, we’ll be exploring the top lead generation tools for B2B companies, including LinkedIn Sales Navigator, HubSpot, Marketo, Salesforce Account Engagement (formerly Pardot), Leadfeeder and Outreach.
Each of these tools offers unique features and capabilities to help you find and convert leads more effectively. Whether you’re just starting out or looking to improve your existing lead generation efforts, these tools are worth considering.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is LinkedIn’s paid prospecting tool for sales teams. It has advanced search filters for finding leads and accounts, saved leads, alerts and InMail messages. Its three plans (Core, Advanced and Advanced Plus) run from solo prospecting to team and CRM features.
- HubSpot: HubSpot’s marketing software includes lead capture forms and live chat that you can add to your website. HubSpot also has its own CRM, so you can track and follow up on the leads these tools bring in.
- Marketo: Adobe Marketo Engage is a marketing automation tool for targeted campaigns to specific segments of your audience. It includes lead scoring, which uses demographic, firmographic and behavioral data to help sales focus on the leads most likely to be ready to buy.
- Salesforce Account Engagement (formerly Pardot): This B2B marketing automation tool is similar to Marketo, with lead scoring and lead grading. It is built to work with Salesforce CRM, so marketing and sales can see the same lead records.
- Leadfeeder: Leadfeeder (from Dealfront) shows which companies are visiting your website. That helps you spot companies that may be interested in what you sell, so you can decide who to contact.
- Outreach: Outreach is a sales engagement platform, which also covers conversation intelligence, deal management and forecasting. It connects with your CRM and other sales tools, so your team can follow up with prospects in one place.
Where Your CRM Fits
Most of these tools work alongside a CRM such as Salesforce or HubSpot. HubSpot has its own CRM. Salesforce Account Engagement is built to work with Salesforce. Sales Navigator’s Advanced Plus plan can sync with Salesforce, HubSpot, Microsoft Dynamics 365 and Oracle Sales. Whichever CRM you use, make sure your marketing and sales tools write to the same lead records.
Which Lead Generation Tool is for Your Company?
The top lead generation tools for B2B companies offer a range of features and capabilities to help you find and convert potential leads. From campaign automation and lead scoring to website visitor tracking and sales follow-up, these tools can streamline and improve your lead generation efforts.
While each tool is unique and has its own strengths, it’s important to choose the one that best fits your company’s needs and budget. A tool only helps if someone uses it well, so match it to the job you need done and the people you have to run it.
Compare the Tools We Run Ourselves
We also run our own tools: ProspectData.io for website visitor identification and buyer intent, Mailboxer for cold email, and Spinbox for mailboxes. Because we have an interest in them, we compare each one with popular alternatives using the other company’s own public pages, with sources and the date we checked: Apollo vs ProspectData.io, ProspectData.io vs ZoomInfo, ProspectData.io vs Lusha, Mailboxer vs Instantly, Mailboxer vs lemlist and Spinbox vs Google Workspace and Microsoft 365. See them all on our compare page.
But if you want to save time and minimize financial risks, you can consult with RocketFuel Lead Generation Experts. Schedule a call today.