B2B Email Marketing Agency: Nurture Leads Into Meetings
Most B2B buyers aren’t ready to talk the first time they hear from you. We plan, write and run email campaigns that keep your leads warm and move them toward a sales call, with segmentation, personalization and reporting built in.
Why B2B email marketing matters
B2B deals take time. A prospect might download a guide, visit your site or reply “not now” months before they’re ready to buy. Email keeps you in touch during that gap, so when the timing is right, you’re the company they call.
Good B2B email is useful, personal and timed to where each contact is in the buying journey. That’s what we build.
The emails we write
Nurture emails
that follow up with new leads and guide them toward a sales conversation. Read more about B2B lead nurturing.
Reactivation emails
that re-engage old leads and past customers who’ve gone quiet.
Educational emails
that share useful ideas and keep your brand top of mind.
What’s included
- Email strategy
- Personalized email copy
- Segmentation and targeting, so each group gets a message that fits
- Automation and follow-up sequences
- Campaign management and sending
- List building
- Results reporting, with insights on what to change next
How we work
Plan
We learn your buyers, your sales process and your existing lists, then plan the campaigns and segments.
Write
We write personalized emails for each segment and stage.
Automate and send
We set up the sequences and manage sending.
Report and improve
We report on results and adjust the strategy across your platforms.
Every cold email shows a postal address and a clear way to opt out.
How email fits with our other services
Email marketing works best alongside the rest of your system. Our B2B content marketing gives your emails something worth sharing, and our sales funnels capture new leads to nurture. Looking to reach new prospects who haven’t heard of you yet? That’s cold email, a separate service.
B2B Lead Nurturing: Turn Not-Yet Leads Into Meetings
How B2B lead nurturing works: the emails, timing and content that keep not-ready buyers warm until they're ready to book a sales meeting.
Read → ArticleSigns Your Email Program Has Outgrown Its Strategy
Email can run for years on a strategy that no longer fits. Signs it is time to reset: audience, goals, old winners, calendar and reporting.
Read → ArticleYour Inbox Is Your Brand’s Second Website
Brands redesign websites and ignore the inbox. Why welcome emails, segmentation, deliverability and automated flows deserve the same care as your site.
Read →What’s the difference between email marketing and cold email?
Email marketing goes to people who already know you, such as leads, customers and subscribers. Cold email reaches new prospects for the first time. We offer both as separate services.
What types of B2B emails do you write?
Nurture emails, reactivation emails, educational emails and more, each written for a specific audience segment.
Do you handle the whole campaign?
Yes. Our service covers email strategy, personalized copy, campaign management, sending and results reporting.
How do you measure results?
We report on results and give you insights on where to revise your strategy.
Turn more of your leads into sales meetings
Book a call and tell us about your business needs. We’ll look at your lists and sales process and show you where email can help. No commitment required.
Book a Call →Try any service risk free